Disney is rolling out gift cards to help spread the word about new title.
Disney is supporting retail with gift cards that will allow mobile users to download Hannah Montana content to their phones.
The first of the gift cards is available at 600 Sainsbury's stores across the UK, priced at £5.99. Customers who purchase the Hannah Montana cards will be able to go online to download games, screensavers and ringtones.
The gift card initiative hopes to capitalise on the ongoing popularity of the recently released Hannah Montana movie.
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