Configuremyphone.com to offer content providers an API so they can ensure end-users have the right settings.
WDS Global-owned Configuremyphone.com has released a free API that allows content providers to offer end-users over-the-air (OTA) configuration services from within their own websites at zero-cost.The service, which remotely configures handsets for data services, uses premium-rate SMS to charge the end user directly.
It supports OTA configuration of mobile internet, Java, MMS and mobile email settings on more than 1,800 handsets across all UK networks.
Tim Deluca-Smith, VP of marketing at WDSGlobal, said: “We’ve spoken to a lot of mobile content companies who are acutely aware of the configuration issue and the damage it does to service adoption.
"Unfortunately, OTA configuration services have traditionally been costly to run and have largely been the preserve of larger content companies and mobile operators. We looked to reverse this by passing the cost onto the end-user as a support charge should they require configuration assistance."
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