Undeterred by caps on usage, obviously.
Mobile data specialist Oracle says the 47 per cent mobile data growth is larger than that of text and voice, suggesting users favour surfing the web or social media to find the latest gossip.
The increase has been aided by the popularity of smartphones and tablets among consumers. 69 per cent per cent of global mobile phone users own a smartphone and 57 per cent either own a tablet or plan to buy one within the next year.
In 2010 over 50 per cent expected mobile would replace camera, MP3 player or GPS within five years but results now show it's likely to happen sooner rather than later. Mobile has replaced 43 per cent of cameras, 34 per cent of MP3 players and 24 percent of GPS devices, according to the report.
Apps are big draw as the report claims consumer demand has grown to see 55 per cent have downloaded a free app, while 25 per cent have paid for an app.
Further results show users are concerned about security as 68 per cent don't believe information on their mobile is secure, which doesn't bode well for m-commerce as 84 per cent of users prefer to shop in-store.
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Bhaskar Gorti, senior VP and general manager, Oracle Communications, said: "To maintain a competitive advantage, communications service providers must invest in information technology solutions that provide them the most flexibility and agility, enabling them to rapidly deliver innovative services or to adopt new business models as new opportunities arise."
"Providers also have an enormous opportunity to enhance their customer relationships by engaging with them at every touch point, leveraging their dynamic role in consumers’ shopping experience, and providing valuable information about usage, new services and mobile security."
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