25 per cent visit increase in two weeks.
Cross-platform developer Usablenet created the HTML5-enabled site for the luxury UK hotel chain, offering travellers a means of searching and booking rooms when on the move.
Traffic has risen 25 per cent since the site launched a fortnight ago, allowing users view offers, search galleries and videos, use location-based services to find the nearest hotels, and view or cancel existing reservations.
Mithu Sengupta, e-commerce director, Guoman and Thistle Hotels, said: "The mobile channel has become an important travel planning and booking channel worldwide, especially for local and last minute searches.
"It was very important for us to have a mobile site that reflects our brand and provides the best experience for our customers with rich-media content and videos. We partnered with Usablenet to create a mobile site that caters to the traveler’s needs and understands what their user journey would be when accessing our websites via mobile phones.
Usablenet powers several UK mobile sites including Tesco, British Airways, JD Sports, O2, and Marks & Spencer, and last month we spoke to VP Jason Taylor to discuss the firm's cross-platform strategy.
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