Winners to be showcased at Mobile World Congress.
The GSMA has announced two separate app contests for the run-up to February's Mobile World Congress.
The Brand App Challenge will get developers to submit app ideas for brands including Coca-Cola. The contest will cover platforms including iOS, Android, BlackBerry, webOS, Symbian and Windows Phone 7.
Developers are being asked to upload brief videos with their concepts, with the deadline for submissions being 10 January. The winning developers will get cash prizes.
"The Brand App Challenge will create networking and business opportunities which benefit the brands, application developers and the broader mobile ecosystem," says GSMA chief marketing officer Michael O'Hara.
The second app contest focuses on music. The GSMA Band App Audition will see developers brainstorming app ideas for artists Muse, Faithless, Metric and Eliza Doolittle.
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Again, submissions are being invited by video, which will be judged by the artists and their management. Artwork, music and other assets are being made available for developers to use.
More information on both competitions can be found at the official website, with winners set to be announced and showcased at Mobile World Congress.
