New venture set to spread special offers to mobile subscribers across Europe.
The partnership marks the deal-of-the-day shopping site's first distribution contract with an operator.
Deutsche Telekom will use various marketing and sales mediums to showcase the Groupon offers including deep integration, which will deliver the deals directly to its customers.
Groupon has already launched mobile campaigns via a series of apps for platforms including Android, BlackBerry, iOS and Windows Phone. Other mobile efforts include work with location-based social network Foursquare, which enables users to receive deals based on their whereabouts.
Heikki Makijarvi, senior VP, business development at Deutsche Telekom, said: "Groupon is one of the global leaders in the online and mobile commerce business.
"Our partnership with Groupon allows us to strengthen our stake in this rapidly expanding and exciting new market segment, while diversifying our portfolio and accelerating our time to market for innovative products and services at the same time."
Article continues belowAdvertisement
Michael Shim, VP of mobile marketing & partnerships at Groupon, said: "Deutsche Telekom operates one of the largest and most advanced fixed and wireless networks in Europe. Our goal is to work with innovative partners like DT to deliver the best local and national deals in an easily accessible way."
The service is set to arrive within the first half of 2012, and the Deutsche Telekom customers will be granted access to special offers without the need for any software downloads.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!