Well, those being deployed with its Flash-transcoding tech, anyway.
Mobile advertising firm Greystripe says it's been enjoying startling success with its partnership with online advertising company Tribal Fusion.
The pair teamed up to offer a service for Tribal Fusion's clients that transcodes their web Flash ads into iPhone-friendly formats.
More than 500 campaigns have made the leap in the last six months, and Greystripe claims they're getting higher CPM and clickthrough rates.
Specifically, Greystripe says the iPhone ads are seeing 10-20x "higher performance" than the same online campaigns, with average click-through rates well above 1%.
"We've connected a record number of online ad campaigns direct to the iPhone which is a major game-changer in terms of brand exposure on the mobile medium," says Greystripe CEO Michael Chang.
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One thing that ME is wondering, though, is what those iPhone users are clicking through to. Transcoding the ads to work on iPhone is one thing, but are those advertisers also ensuring that the destination sites for their campaigns are iPhone-friendly?
