Greystripe says its rich media ad format boosts CTRs by 300 per cent

Consumers responding to the extras offered by Ad Boosters format.

The Ad Boosters concept was launched in October and aims at more relevance by comprising features such as social media integration, as well as local content and deals.

Ad Boosters are placed around a 300x250 full screen smartphone ad and have a branded logo and multiple click options.

Greystripe has created special versions of the ads pithed at specific verticals, including: retail, consumer-packaged goods, automotive, travel, technology, consumer electronics, entertainment and health.

In one campaign advertising cameras, there were 1.4 million impressions and four percent click-through rates – meaning 56,000 users clicked on the ad. 52 per cent of users clicked on a 'locator' button and 48 per cent clicked watch a video.

“Consumers’ mass adoption of the mobile web coupled with the rise in social media makes it a no brainer that mobile ads with social components will perform better than traditional formats,” said Kurt Hawks, VP of Operations at Greystripe.