Will help advertisers deliver existing Flash creatives on new Apple tablet.
Greystripe’s iFlash technology takes ads created using Flash and transcodes them to run on the iPhone and iPad.
The firm says advertisers see higher performance with iFlash ads in mobile than other digital channels, with average CTRs well above one per cent.
Of course, Apple does not support Flash on iPhone and iPad, and with so many animations and video clips created using the medium, there's a strong interest from brands in how to get around this issue.
Greystripe quotes results from comScore surveys that show iFlash ad campaigns outperforming online campaigns:
· Total awareness of brand: 10.4% lift with iFlash ads on the Greystripe network versus 2.0% lift from online
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· Awareness of ad: 23.3% lift with iFlash ads on the Greystripe network versus 3.0% point lift from online
· Likelihood to recommend brand: 3.4% point lift with iFlash ads on the Greystripe network versus 1.0% point lift from online
· Intent to purchase/watch: 4.7% lift with iFlash ads on the Greystripe network versus 4.0% point lift from online
“We’re committed to making it easy for advertisers to achieve results in mobile by removing barriers to execution and offering the engaging power of Flash-authored creatives on the iPhone and iPad,” said Michael Chang, CEO for Greystripe.
