Says they are outperforming ads it runs on smartphone apps and mobile websites.
The firm reveals that 20 per cent of the users who see the iPad ads engage with them, and that these campaigns are delivering 60 seconds of engagement time on average.
Unsurprisingly video ads are more popular than those using images.
The rich iAd format was unveiled by Apple in 2010, and launched on July 1st. It is pitched squarely at premium brands, and has already had support from brands like Nissan, Chanel, GE, Sears, JC Penny and Disney.
The platform received some criticism for the cost and development time required to create campaigns, which resulted in Apple cutting the minimum ad buy from $1 million to $500,000.
Advertisement
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!