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GREE swallows Paprika Lab

Zen Terrelonge
GREE swallows Paprika Lab

Plans to add a little flavour to its social gaming portfolio.

The Japanese mobile gaming giant has continued its spending spree with the purchase of social mobile and web game developer Paprika Labs for an undisclosed fee.

It follows the recent $210 million Funzio buy.

GREE now plans to add Paprika's existing library to its own 'GREE Platform', gobbling up Paprika's 150m strong army of Facebook monthly active game users.

Last month, the Japanese gaming business was thrown into chaos when officials looked to outlaw the use of the freemium platform in its home country. But despite a sharp decline in shares, the acquisition trail continues.

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Tags: mobile games , social media , gree , buys , acquisitions , paprika lab

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