Former I-play boss leaves mobile behind to lead Microsofts mainstream revolution.
Microsoft has pulled off a major coup by luring former I-Play CEO and MD of Nintendo Europe David Gosen to its management team, ME sister site MCV can reveal.The new VP of strategic marketing within Microsoft’s interactive entertainment business in Europe joins a newly-promoted Chris Lewis to further drive Xbox 360’s expansion into wider markets.
Reporting to Lewis, Gosen’s remit will focus on nailing the mass market – something he pushed hard while at I-play.
“I’m very excited to be part of Microsoft IEB at this key stage in the gaming industry,” said Gosen. “Xbox 360 is now a mass-market gaming console, and with the recent price reduction we’re poised to open the market for Xbox 360 even wider."
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