UK mobile services enabler will publish 'no hidden extras' prices on its site.
The firm believes fully transparent pricing will remove potential confusion felt by mobile for brands and content owners looking to develop mobile interaction with customers.
Gorillabox is best known for its video services (it works with 3 Ireland, Met Office and others), but also offers site builds, billing, reporting, analytics and more.
Christian Harris, CEO of Gorillabox, said: "We're determined to improve and simplify the ecosystem for companies wanting to access the mobile channel. Without exception, pricing across the industry has been kept deliberately opaque by all service providers in an attempt to confuse and inflate prices.
"At Gorillabox, we believe in addressing the needs of the customer and to this end we are pleased to break the mould with a transparent fixed-fee model.”
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