Clarifies the difference between the two arms of its mobile advertising business.
Ever since Google acquired mobile advertising network AdMob in 2010, it has owned two separate but increasingly intertwined mobile ad services: AdMob and its own AdSense. Mobile developers and publishers could be forgiven for being occasionally confused about which one they should be using.
Now Google has moved to make it absolutely clear in a blog post titled AdMob is for mobile app developers, AdSense is for mobile web publishers.
According to mobile ads product management director Clay Bavor, Google has already switched over all the developers from its AdSense for Mobile Applications beta programme to AdMob, and is encouraging existing AdMob mobile web customers to switch in turn to AdSense.
"AdMob support for older WAP mobile web sites will stop on September 30," explains Bavor. "For sites and ads made to be viewed on high-end devices (like iPhones and Android phones), the AdMob product will be around for a little longer, but we wanted to give mobile web publishers plenty of time to start the transition."
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