Google has begun trialling a mobile version of its ad brokerage service, Adsense.
A blog called Self Made Minds has reported the launch of an Adsense mobile beta. This would constitute a significant move for Google – and herald interesting times for the mobile pureplay Admob.Adsense is a self-serve brokerage for bringing online ads to millions of web sites. It’s been hugely successful, but the only company to offer this service via mobile in a significant way has been Admob, which serves around one billion ads every six weeks.
The blog quoted a Google statement, which read: “As part of our efforts to develop new and improved AdSense products for our partners, we will begin a limited beta test for AdSense for mobile. AdSense for mobile allows publishers to monetize their mobile websites through the placement of targeted text ads. Publishers can take advantage of the fast-growing mobile advertising market and benefit from our targeting technology.”
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