Google launches mobile consumer data resource

Our Mobile Planet to provide insights into how people are using their devices and whether they want to engage with them.

The research was conducted on behalf of Google by Ipsos in collaboration with the MMA. It features an interactive tool to create custom charts that will deepen understanding of the mobile consumer and support data driven decisions on mobile strategies.

The study emerged from interviews with thousands of smartphone users in 30 different countries, and a business-facing survey conducted in UK, US, France, Germany and Japan with over 1000 marketing decision makers. 

“This is one of the most extensive, far reaching standardized surveys on smartphone user behavior ever conducted and the first time that such extensive results have been made available for free,” said Nicole Leverich, Group Product Marketing Manager, Mobile Ads at Google.

“We commissioned this survey and have made the data freely available because we believe the shift to mobile is so fundamental that we need to do everything we can to help businesses adapt immediately.

"Data, standardised and readily available for business’ decision-making, is what Google excels at and where we think we can help.”