Tools and resources being provided by 12 partners including Wapple and Netbiscuits.
Google may have launched an app platform in Android, but it's an open secret that the search giant's first love is the web – and specifically advertising on the web.
This is where Google makes its money, so it's little surprise to see the firm launch GoMo as an initiative to help businesses 'go mobile' by providing them with the tools and resources they need to make their websites more mobile-friendly.
Earlier this year Google reported that 79 per cent of its largest advertisers do not have mobile-optimised web sites, and made it a priority to focus on the mobile needs of its advertisers.
Hence GoMo.
On the site, participating businesses can use the GoMoMeter tool to see how their own sites will look and run on mobile handsets,.
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There's also has information on current mobile trends, best practices for launching mobile sites and a list of site-building partners. They include:
Atmio
DudaMobile
Google Site Builder
iLoop Mobile
July Systems
Kishkee
Mobify
Moovweb
Netbiscuits
Unbound Commerce
Wapple
Wix.com
Rich Holdsworth, Wapple's CEO, said: "This initiative from Google is exactly what is required for advertisers to maximise return on investment on mobile.
"We are overjoyed to be working on GoMo and have been pushing for brands to become 'mobile friendly' for many years."
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This trend is here to stay, especially if Google has something to say about it. Their GoMo initiative is directing people to services just like Womple to help make the transition from web to mobile.
There is no question: the mobile world will dominate. The rise in mobile marketing -- and the fact people are turning to smartphones -- has also sparked growth in the web-to-mobile industry. Our company, Womple, also makes "going mobile" super easy for businesses looking to convert their websites to mobile friendly. Check us out: http://www.womple.com
Rob G Jan 14th 2012 at 7:52PM
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