Aims to provide subscribers with stats for downloads, new users, retention, crashes, conversions, app sales and in-app purchases.
Google now has more than 600,000 apps in its Play store, but the search giant has been criticised in the past for failing to curate the service as well as it could.
Now, it's set to launch an analytics service using similar mechanics to those that have proved so successful for online services like AdSense and AdWords.
The reports are tailored for mobile app developers and marketers, and are designed to measure the entire mobile customer journey - from discovery to download to engagement. This includes:
* Acquisition and user metrics such as downloads and new users
* Engagement metrics such as retention, crashes and conversions
* Device overview - check out the top mobile devices and OS versions that the app runs on, and optimise the experience for each device.
* Engagement flow - visually see the screens, actions and paths users take to move throughout your application in order to optimize usage.
* App crashes - see trends in crashes and exceptions that will help you troubleshoot problems on certain devices and operating systems.
* Outcome / Business Impact Reports - identify whether users are accomplishing your goals
* Goal conversions - set up conversion events in your app, like spending 10 minutes in the app, or clicking on ads to gauge success.
* In-App purchases - if you sell virtual or tangible goods in your app, you can measure the number of purchases and the revenue generated.
Google aims to have the service open to all Google Analytics users by the end of the summer.
Interestingly, it isn't just open to Android developers, with the 'white list' application form enquiring whether the app runs iOS, BlackBerry or Windows Phone too.
Users can also analyse their mobile websites.
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