Rob Jonas leave search giant to become mobile ad firm's InMobi as Euro MD.
What a coup for inMobi, the Indian-based mobile ad exchange. Barely a year ago, the firm was called Mkhoj and had little presence beyond its home country and selected Asia Pac territories.
Now, it's had a major re-brand, expanded into South Africa and the US, and soft launched in the US. It has operations in 37 countries serving over six billion ad impressions monthly.
Jonas was formerly director of strategic partnerships for Europe, Middle East and Africa. Before Google, he was at Yahoo! Europe, having joined through the acquisition of Overture Europe in October 2003.
He said: “Many factors are finally converging in Europe, which will result in significant growth in the use of mobile technology, with advertising being both a driver and beneficiary of this growth. I look forward to building the European team to the benefit of our publishers and advertisers in the region.”
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