Big re-brand sees end of historic PDA moniker.
It's not exactly a shock, given that Palm was sold to Hewlett-Packard for $1.2 billion sale to in 2010 on the strength of its PalmOS operating system rather than any inherent value in its brand.
Since then HP has focused efforts on launching portable products based on the platform (last week, it formally launched the first webOS tablet, TouchPad) and popularising it with makers of connected consumer electronics devices.
As part of the re-organisation, former Palm CEO Jon Rubinstein will no longer work for the re-booted Palm unit; instead he'll head up product innovation for HP's PC group
Stephen DeWitt, who was the senior vice president in charge of HP’s American PC business, will lead the new division.
webOS is well thought of among developers but has struggled to make any headway on iOS and Android.
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However, HP says it's early days and remains positive.
DeWitt said: ”I’m an offensive-minded coach. This is about stealing the business,... Apple’s been in the market for two years and they’ve been in development for years before.
"We weren’t in the market two years ago. But if you just roll out a couple of years, there are going to be tens of billions of connected devices bringing experiences, things that people value, to wherever they are.
“For us, the path is complex, but also fits well into what HP does well,”
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