D2C social networking service itsmy.com served 250 million mobile internet ads between January and May this year.
Germany-based owner Gofresh says the test phase, which included specialist partners Admob, Greystripe and Third Screen Media, showed user response to mobile ad banners was up to 10 times higher than the 'classical internet', with some campaigns generating two-digit clickrate percentages.The itsmy.com portal currently generates 100 million page views a month.
The company is now offering inhouse developed, cost-per-contact packages to advertisers, starting at 25 US-cents per consumer contact and including frequency capping, a one banner per site guarantee and user profiling.
Gofresh is also touting the success of a user-generated early summer marketing campaign it ran on itsmy.com with Funk Sunglasses. The campaign attracted more than 40,000 US users in the 30 days it was promoted on itsmy.com.
Mikko Saarelainen, Director Content & Communities: "We want to distance ourselves from the ‘old-school’ internet banner advertising and develop interactive advertising campaigns for the top brands out there. I believe ‘less is more’ in mobile advertising business, flooding the pages with pop-ups and interstitials like in the 'www world' just leaves you with an angry user unwilling to click on any ads."
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