Mobile content publisher Glu has expanded its European operations with the opening of offices in France and Germany and the relocation of its London studio to new premises.
The new offices, based in Cologne, Germany and Nice, France, will allow Glu to deepen its focus in each country, work more closely with operators and consumers in German and French speaking regions and tailor activity according to specific market needs.Meanwhile, Glu’s EMEA HQ and development studio in London relocated in December to the Kensington Village complex in West London.
Greg Ballard, president and CEO at Glu Mobile, said: “Our success as a global publisher depends on establishing local presences in key territories to understand the needs of the region. We feel that a local office facilitates closer relationships with operators and consumers.”
Earlier this year, Glu opened an office in Hong Kong to support the Asia Pacific region and more recently in Sao Paulo, extending its focus in Latin America.
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