70 per cent of Flirtomatic downloads become active users.
The social mobile network uses GetJar’s Pay-Per-Download (PPD) solution, in which publishers can bid for premium catalogue placement per download in GetJar’s store and distribution channels
Flirtomatic has achieved nearly one million downloads to date using the system, and was so popular that it generated 19 per cent of all Android downloads on GetJar in July.
Danielle Morgan, marketing manager at Flirtomatic, said: “With a clearly defined cost per user acquisition, GetJar’s PPD solution made it easy for us to get a consistently positive return on our investment.
"Because paying per download also removed the cost concerns for Flirtomatic, GetJar’s analytics have been indispensable for Flirtomatic.
"Overall, cost per acquisition and sheer volume has been GetJar’s biggest advantage over Flirtomatic’s other distribution partners.”
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PPD also give publishers the option to set up multiple campaigns each with their own unique messaging, or geo-target their campaign by country, handset or carrier.
