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GetJar to power Virgin Mobile India's app store

Stuart O'Brien
GetJar to power Virgin Mobile India's app store

Operator will offer 70,000 free mobile games and applications for download

Virgin Mobile India has teamed with GetJar to launch an app store to its customers across the country.

The operator, which is a joint venture between Tata Teleservices and Richard Branson's Virgin Group, says the store will offer 70,000 free games and apps, including social networking, entertainment, finance, food, health, search, lifestyle and utilities.

To access the the store, which is built on GetJar's App Catalogue Express white label platform, Virgin Mobile customers need to visit can visit m.virginin.getjar.com.

The link is currently live on Virgin Mobile India’s WAP portal (Vbytes) on its GSM platform across 16 circles - Karnataka, Andhra Pradesh, Tamil Nadu & Chennai, Kerala, Orissa, Mumbai & Maharashtra, Kolkata & West Bengal, Haryana, Bihar, MP&CG, Punjab, UP (E) and UP (W).
 
Only the data browsing charges of 1p/kb will be charged on access.

Ilja Laurs, founder and CEO at GetJar, said: “It’s a pleasure to partner with a youth focused brand like Virgin Mobile in India. We look forward to garnering a significant mindshare amongst the youth with this alliance."

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Tags: getjar , virgin mobile , richard branson , app catalogue express , virgin mobile india