Carphone Warehouse first to snap up App Catalogue Express white-label service.
The browser-based app store GetJar is targeting operators, aggregators and other partners with this instant app store concept.
In the case of high street retailer Carphone Warehouse, its worked with Spare Backup to create a shop for the new cloud-based customer portal.
Cery Perle, CEO of Spare Backup, said: “As the apps market gathers pace, we have experienced a surge in demand from clients requesting assistance in creating and launching a mobile app store – and we fully intend to incorporate GetJar’s App Catalogue Express into future projects.”
Ilja Laurs, GetJar's CEO, added: “The demand for apps has soared over the past year. Many operators and other third parties are keen to introduce an app store, without needing to manage the back office infrastructure. ACE is designed to make it quick and easy.”
ACE is just the latest in a flurry of launches and announcements by GetJar, which has delivered over 750m downloads to date.
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It has already launched branded app store solutions with Sony Ericsson PlayNow Arena, Vodafone, 3UK, Virgin France and Opera Mini.
