VoIP and IM app uses paid placement system to drive downloads on the app storefront.
The GetJar 'pay-per-download' advertising service lets brand owners bid for premium catalogue placement per download and set their own maximum daily budgets. This cost-per-acquisition ensures they pay only when consumers download the advertised application.
“Nimbuzz is an extremely popular application on GetJar and we are delighted to be a part of this milestone moment and to have been able to help them in achieving this,” said Ilja Laurs, CEO of GetJar.
Nimbuzz is a mobile social messenger, combining instant messaging, (geo) presence, and VoIP that supports Skype, Windows Live Messenger (MSN), Yahoo! Messenger, ICQ, GoogleTalk, AIM, and all the main social networks.
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