Plans to use recommendation engine to improve app discovery on its browser-based app store.
Infrinity was founded by Anand Venkataraman and Dave Smiddy in July 2010 to attack discovery through inference, friends and affinity.
Its system identifies similar users and uses algorithms to locate and multiply them.
“Mobile app discovery continues to be one of the biggest problems in the evolving mobile applications market,” said Venkataraman.
“GetJar's use of Infrinity's technology will provide new features that improve discovery to a critical number of publishers worldwide, continuing Infrinity’s goal of making discovery a two-way street.”
GetJar knows the nightmare of discovery as well as any app store owner; it has 75,000 apps available and 1.5bn downloads to date.
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“The app store experience can be very overwhelming for consumers,” said Ilja Laurs, GetJar CEO.
“With Anand’s leadership and the technology of Infrinity, GetJar will make noticeable advancements to its app store usability and improve app discovery.”
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