The German market for data services will grow from 1.6bn euros in 2007 to 5.7bn euros in 2012.
Berlin-based Goldmedia’s new report Mobile Life 2012 says 3G penetration of over 60 per cent will drive the rise in revenues.The total is mostly comprised of data tarriff revenue, with mobile video, games, music and mobile advertising contributing 740m euros by 2012.
With a population of 82m and mobile penetration at 125 per cent, Germany is Europe’s biggest telecommunications market. However, ARPU has declined to 16.80 euros per month, one third below ARPU in 2002.
In terms of mobile internet penetration, Germany is behind other developed nations. Only 7.4 per cent of all mobile owners in Germany use the mobile web, compared with the US (15.6 per cent), the UK (12.9 per cent) and Italy (11.9 per cent). 26m Germans own an Internet-ready mobile phone, but only 13 per cent of them use it.
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