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Gameloft mobile sales up 124 per cent year-on-year in Q3

Zen Terrelonge
Gameloft logo

Accounts for more than half of total sales.

Digital games publisher, Gameloft, experienced a massive 124 per cent year-on-year surge of smartphone and tablet-based game sales in Q3. In fact, the mobile division is now driving 56 per cent of total sales, rising from 34 per cent in 2011.

The firm reached record revenues of €55.4m during the period, a growth of 37 per cent, while North America accounted for 32 per cent of Q3 sales, followed by EMEA at 26 per cent, APAC at 22 per cent and LatAm at 19 per cent.

Gameloft attributes the surge of mobile use to its switch to producing freemium and paymium titles, rather than the declining premium model.

There's current 56m monthly active Gameloft users, and 60 per cent of smartphone revs come from in-app purchases and advertising.

The company recently announced key moves to drive its growth, partnering with toy brands Hasbro and PlayMobil, while developing six and 12 titles for the children's MEEP tablet and Windows Phone 8, respectively.

It expects to achieve €205m in sales for the full year of 2012, up more than 25 per cent year-on-year.

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Tags: sales , gameloft , earnings , mobile games , Apps , Market Data

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