Animalistic titles My Little Pony and Littlest Pet Shop are set for the digital treatment.
Games developer Gameloft has a track record of sealing big name licence deals, having worked in the past with Fox, Universal, Tom Clancy and more.
It even worked with Hasbro's big rival Mattel on a version of Uno.
The firm is now working on Hasbro titles that will launch across iPhone, iPad and iPod Touch before the end of the year, while Android smartphones and tablets will also receive the apps.
Mark Blecher, senior VP of digital media and marketing, Hasbro, said: "This agreement brings together Hasbro's powerhouse girls' brands with one of the industry's preeminent mobile game developers which will take My Little Pony and Littlest Pet Shop play to an entirely new level of fun."
Gonzague de Vallois, senior VP of publishing at Gameloft, said: "Hasbro's position as a leading branded play company makes this a very strong alliance for Gameloft.
"The opportunity to collaborate on such globally recognised brands such as My Little Pony and Littlest Pet Shop not only allows us to build a unique and immersive universe for the characters we've all grown to love, but to take the much-adored franchises to the next level of digital play."
* Like what ME does? Make sure you sign up to our free daily news headline service by clicking here. You can also follow/like us on Twitter and Facebook.
Advertisement
















