Unkasoft's Juan Antonio Munoz on adver-gaming and the search for critical mass...
Passing the cost of a mobile game onto a third party in order to increase end-user downloads isn't a new idea, but it's one that's constantly evolving.There are plenty of trailblazers in the adver-gaming niche - Greystripe, Hovr, 123 Play, Cellufun, Digistores, Mobango and Inneractive to name but a few.
Spain's Unkasoft is another. It has worked with the likes of Sony Pictures and Pepsi, and is about to push its services into the US and UK this year.
In the fifth and final part of our Game Developer Special, Unkasoft CEO Juan Antonio Munoz details his quest for critical mass...
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