g8wave has selected Mobile Interactive Group to power its SMS, MMS and payforIT services.
The deal will see g8wave use all of MIG’s connectivity systems, allowing it to focus instead on applications and services. g8wave works closely with brands and media companies on marketing and community services. Its clients include local newspaper group Johnson Press and, bizarrely, the rock band Rush.Mark Challinor, MD of g8wave, said “We recognised the strengths in working with MIG and our distinctive partnership will allow g8wave to focus our energies on developing and delivering market leading interactive solutions to serve a range of markets including print, TV and online in the UK and expanding into other territories during 2008.”
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