FT unveils new mobile site

The FT has re-launched its mobile website with better search and touchscreen compatibility.

The new site is consistent with the new FT.com design unveiled in November 2008, which pushed registered members past one million for the first time.
 
Now, the financial paper is revamping the mobile destination with the younger demographic for wireless in mind. Research has also proved that readers visit the site most when commuting, during evenings, weekends and while on holiday. Bango analytics will offer users the ability to store their preferences against their FT.com profile.
 
Phase one of the launch offers a new touchscreen interface, faster access to content, improved search, the ability to customise and follow stock options and optimisation for the iPhone and BlackBerry. Phase two will include interactive mobile charting so users can quickly access company information and index data on the go. A dedicated iPhone application will follow.

“We asked our tech savvy readers what they wanted to see in the new mobile version of FT.com and we incorporated their feedback into the new site,” said Rob Grimshaw, MD of FT.com. “We found that many of our readers look for an executive briefing from the FT, so we focused on providing quality over quantity of content.”