Unilever and EA Mobile have teamed up to promote mobile games on 20 million Pot Noodles.
The promotion involves people collecting three codes from special Pots, which they then submit at the Pot Noodle website to claim a free game.
It's focused on EA Mobile's collection of retro arcade titles, with five available: Space Invaders, Arkanoid, Rainbow Islands, Puzzle Bobble and Volfied.
According to Marketing Magazine, the promotion will run across 20 million packs, with consumers able to collect all five games for free.
Well, apart from the not-inconsiderable digestive cost of munching their way through 15 Pot Noodles, obviously.
A free demo of Space Invaders is also being given away on the Pot Noodle site as part of the promotion.
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