Digital Chocolate will give away games free in a deal with the ad-funded game distributor Greystripe.
Major titles such as Tower Bloxx, Johnny Cash, Mafia Wars Yakuza, Night Club Empire and Rollercoaster Rush are included in the agreement. All will be wrapped in Greystripe’s AdWRAP Network, and delivered via Greystripe’s ‘Catalog Platform’ and its free mobile game portal, GameJump.com.“We are very supportive of new models that drive discovery and trial of mobile content, partnering with Greystripe is a big step towards this goal,” said Jason Loia, COO at Digital Chocolate. “Greystripe’s approach of ad-enabling content could open up a large segment of new consumers to our award-winning, made-for-mobile games.”
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