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Free ad-funded games from Bouygues

by Tim Green
Tuesday, May 22nd 2007 at 5:30PM

1

Free ad-funded games from Bouygues

Bouygues Telecom has launched a free ad-funded community game portal with the instant messaging specialist Miyowa.

Customers of the French operator can download one of four games available (one new game will be released every month) from the '0€ Games portal' or pay for them if they don't wish to receive advertising.

Olivier Laury, director of i-mode and WAP content at Bouygues, said: “This is a first for Bouygues Telecom. It highlights without any doubt what the advertising ground swell will be in mobile phones this year; the most important thing is giving the customer the choice of models - with or without advertising.”

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