3GVision and Connecthings join forces on compatibility.
The two firms want to extend use of 2D barcode reading technology to most phone models in France. Therefore, Connecthings will help businesses create 2D barcode campaigns and mobile applications using 3GVision’s barcode reading application, i-nigma.
Campaigns will use Flashcode technology, the official national barcode standard of France, as well as QR and DataMatrix barcodes. Any phone with a decent camera can these barcode types provided the user has the reader pre-installed or downloads it.
The i-nigma app can already be used in Toulouse to fast-track mobile subscribers and tourists to location and time based content like directional maps and timetables, printed on bus shelters and street furniture.
Mendy Mendelsohn, CEO of 3GVision, said: ‘By enabling customers to scan Flashcode and other 2D barcodes with their camera phone, we are making it more convenient for mobile subscribers to use barcode technology.
"This opens up the door for many more French customers and tourists to enhance their mobile internet experience and provides better opportunities for advertisers and marketers to reach their target audiences.”
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