Heading to smartphones soon with The Simpsons and Family Guy in tow.
Fox Mobile has unveiled an intriguing new mobile video subscription service called Bitbop.
It will cost $9.99 a month, and will allow subscribers to watch streaming TV shows and movies on-demand, with the ability to temporarily download them for offline viewing.
It will work over 3G or Wi-Fi, and the announcement claims it will work with "nearly every major telecommunication carrier".
"We created Bitbop to offer an eye opening experience to consumers who thought their smartphones were only for email and web access," says Bitbop chief architect Joe Bilman.
"The marriage of on demand content and mobility has the power to ignite a fire in the smartphone space."
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Which is nice, but the official announcement has few further details, other than that Bitbop will offer content from "numerous top-notch content partners".
Happily, tech site GigaOM has more info. It says that besides Fox, NBC Universal and Discovery will be providing content for Bitbop, and that it will be available as an app for iPhone and selected Android and BlackBerry handsets at launch.
In many ways, it's like a mobile industry equivalent of online TV portal Hulu, which has yet to announce its own plans for going mobile.
