It's tight ends in tight bras as Fox furthers the objectification of women on mobile.
Lingerie Football League is based on the Super Bowl half-time Lingerie Bowl event in which hot babes ruck and tackle each other in skimpy underwear. The league version will kick off in September with ten franchises competing through a 20-week season.
Under the agreement, FMD has exclusive rights to distribute content including wallpapers, video clips and interviews as well as behind-the-scenes footage via its own channels and on-deck.
New content and applications will be continuously updated on Jamster throughout the season.
“We’re excited to work with the Lingerie Football League to offer fans around the world exclusive LFL content for their mobile phones,” said Soren Schafft, SVP, North America sales and marketing, for Fox Mobile Distribution.
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