Revamped unit will unveil a new consumer-facing brand in the US next year.
The new venture won’t reference either Jamba or Fox and will be pitched at a different demographic from the classic user of subscription-based personalisation products.Mauro Montanaro, CEO of Fox Mobile Group, told ME: “The new brand will be based more on a ‘pull’ approach than the push marketing that you associate with subscription services.”
The move will add another layer to the reinvention of Jamba, which started earlier today with a major internal re-organisation in which all the firm’s B2B activity will be controlled by the new Fox Mobile Distribution unit.
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