Fox Mobile will use the MCN allwords vertical paid search programme on its D2C sites.
The service will deploy on the Jamba and Jamster consumer brand sites, initially with the search results of carriers in Thailand and Sweden.It will extend to other regions in the near future. Fox Mobile Distribution is active in 38 countries on six continents.
"We're delighted to add Jamba and Jamster to our growing roster of nearly 200 world-class content providers and to have them adopt allwords across so many markets simultaneously," said MCN CEO Marc Bookman.
"The fact that Fox Mobile Distribution, with its massive annual investment in traditional media and online promotion, is adopting allwords demonstrates its effectiveness at delivering higher clickthroughs and conversions for both subscription and download services."
MCN has more than 30 operator and portal partners reaching 300 million mobile users. Partners include NTT DoCoMo, Yahoo! Mobile, Nokia WidSets, Thailand's AIS, DTAC, and more.
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MCN allwords is a paid search program designed specifically for mobile content providers. It links to MCN's 'federated search' platform that connects in real-time to multiple relevant content sources.
