Deal with Endemol could take check-ins more mainstream.
Social location service Foursquare has signed an exclusive development deal with Endemol USA to work on a TV show together.
Exact details on what they're planning have not been announced - possibly because they're still figuring it out - but it seems the deal could go beyond a single TV show.
"Endemol has a reputation for leading innovation in the television industry, and we look forward to integrating foursquare into some of their new and already existing programming," Foursquare boss Dennis Crowley tells WorldScreen.
However, the announcement does also refer to an "original format" that ties in Foursquare's mobile check-ins.
"Endemol has been a pioneer in creating genre-defining content and our partnership with Foursquare will help us continue to evolve the content experience for our audiences everywhere," says Endemol North America chairman David Goldberg.
Advertisement
