Which social location service is the fairest of them all?
Foursquare almost swept the board in a consumer survey conducted by uTest, to assess the merits of three big social location services.
It's survey, of 300 people in 35 countries, focused on Foursquare, Gowalla and Brightkite, and six categories: Ease of use, location accuracy, opportunity to earn deals, status features, friend connectivity and social media integration.
Foursquare came top in every category except for location accuracy, which was won by Gowalla.
Meanwhile, 46% of people taking the survey said ease of use was the most important attribute to them in a social location service. 24% said location accuracy, and 15% said connectivity with friends.
What's more a whopping 80% of participants said they are concerned about whether their check-ins could have an impact on their personal safety, with 49% saying privacy concerns are stopping them from using these apps more.
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