Dennis Crowley hits back at the 600lb gorilla of social location.
Foursquare might be one of the launch partners for Facebook's new Facebook Places geolocation service, but its CEO Dennis Crowley isn't a huge fan of the service.
"I have now had a chance to play around with Facebook Places and it’s not that great or interesting," he tells the Telegraph.
"It’s a pretty boring service, with barely any incentives for users to keep coming back and telling their friends where they are. The only interesting thing about Places is that it has a potential audience of over 500 million people around the world."
Even before Facebook Places was announced, there was speculation that it posed a big threat to Foursquare, which has built its business around the check-in model.
Indeed, rival social location services SCVNGR and Booyah have both suggested to ME in recent weeks that Foursquare is most at risk from Facebook's move into the space.
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However, Crowley maintains that Facebook Places is a good thing for his company.
"Facebook will educate the masses about check-ins... Facebook could copy our games ideas, but we are working on a raft of new mechanics which we hope will keep Foursquare fresh and ‘check-in fatigue’ away."
