Four in 10 students have checked in

Kids are up for it, but only four per cent of adults want to be mayor.

Youth marketing expert Ypulse looked at the habit of checking in from social media sites and revealed a big cultural difference between youngsters and the older generation in its research.

It puts this down to a need for social acceptance. “What Millennials post online is their social currency,” said Ypulse’s editor-in-chief Melanie Shreffler.

“A check in at the sold-out concert, hot night spot, or cool store ups their social street cred and shows others they part of the latest trend. Checking in is yet another way to share what they’re into.

"They don’t worry about privacy in the process —they’re comfortable sharing their whereabouts and don’t mind marketers using that information to better understand them.”

Among the students who have ever checked in online, they’ve done so at: