Louise Norton targets games biz with lactose-themed agency. Will she deliver?
Norton says Milk PR will be one of the first PR agencies to offer a dedicated media service for those launching mobile games and iPhone apps.
Could be interesting timing for a launch, with new games and established games developers swarming all over the new app stores, but finding it a struggle to stand out from the rest.
Norton is well-known to the trade from her many years as the in-house PR chief at THQ Wireless. She says Milk will offer 'concise media outreach, advice on social networking and working within full-service marketing campaigns.'
She's avaliable at louise@milkpr.net
Advertisement
