Will run new 3Funtastic Club, offering downloadable content aimed at youngsters.
FoneStarz will use its retailing and publishing platform Daius to manage the deck. It's attempting to get 25,000 regular users and is even handing out €5 a month pocket money to under 13s to stimulate use of the content, which will include games, themes and other content from brands like Disney.
“The aim is to drive safe content usage in the young pre-pay market on the network. External mobile internet sites will be blocked for these users, giving parents a safe option and allowing the youngsters to begin to use content services in a regulated environment,” said Berthold Thoma, CEO of H3G Austria.
FoneStarz supports over 2,800 handset types and currently licenses and aggregates content from more than 130 partners worldwide including Manchester United, Disney, Bauer, National Geographic, IPC, Sony BMG and Universal Music.
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