Deal also includes regular dual-language Live! content portal.
FoneStarz Media is now managing the entire content downloads portal for Vodafone live! in Egypt.
The second-phase of the agreement will also see Fonestarz manage the opco's app store offering.
The deal marks the first time Fonestarz has created an end-to-end mobile entertainment solution for an operator.
FoneStarz will bring its own licensed content from a local market and international catalogue that includes more than 130 suppliers. It will also host, manage and aggregate content using Vodafone licenses, both local and from Group.
Dave Moreau, Chief Executive Officer, FoneStarz Media, said: “This co-ordinated storefront is at the heart of what we are trying to achieve as a company. We firmly believe that by pulling together all the different mobile entertainment categories under one properly managed store we can significantly improve the mobile content experience for customers.
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“Vodafone Egypt has given us the chance to prove this and in a highly exciting, dual-language market it’s a challenge we have relished. Now we have to make sure all the best retailing practices we have developed in the last seven years in this business are put to work to make this downloads portal a huge success.”
