A new social networking app for iPhone is causing a buzz on the App Store - pun intended, we're afraid.
It's called flyChat, and aims to put strangers in touch with one another via the medium of attaching messages to virtual flies that appear on the iPhones of fellow users.
The app isn't completely random: users can tag their messages and then specify which tags they are interested in receiving, or target their flies at a particular location.
There are game elements too, with medals awarded for making new friends using the app, much as you'd unlock 'achievements' on a games console.
flyChat isn't the first messaging-based social networking app for iPhone to take a more random approach. Distant Shore uses the more explicit metaphor of messages in bottles thrown into the sea.
flyChat is the work of developer Project1010, and costs £1.19 on the App Store. It's the latest sign of how iPhone's user interface is spurring developers to take a more creative approach to mobile social networking.
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