Flurry outlines gender split for freemium mobile game spending

Men spending 31% more per transaction, particularly in the key 25-34 age group.

So, men are from Mars and women are from Venus. But what does this mean for how much they'll spend on Tiny Tower or Tap Zoo? Mobile analytics firm Flurry has the answer.

Its latest research into player habits in freemium mobile games - based on analysis of patterns in the iOS and Android games using Flurry's analytics tools - examines how in-app spending differs between the sexes.

In terms of time spent playing these games, the difference is small: 53% is men and 47% is women. However, when it comes to money spent, 58% is from male gamers, and 42% from female gamers.

In fact, men aged 25-34 account for 29% of all spending in the freemium games tracked by Flurry, versus 20% for 25-34 year-old women. Yet in terms of the number of transactions, men (of all ages) account for 53%, while women 47%.

In short: "Men spend an average of 31% more per transaction, or $15.60 versus $11.90," explains Flurry. "In fact, male spending dominates female spending across each age group by a relatively consistent margin.  In the 'sweet spot' of revenue generation, 25 – 34 year olds, representing a whopping 49% of total revenue, men out-spend women by 37% per transaction."

Naturally, these figures will vary between individual games, depending on their target audience. We're guessing something like Glu's Gun Bros is more of a sausage-fest than, say, Tap Zoo.